Hope is a Swedish fashion brand run by founder and creative director Ann Ringstrand. The first women’s collection was launched in Autumn 2002, and in 2005 a collection for men was added to the concept. The brand is characterized by a raw, masculine look with utlity style garments. Today Hope is sold by over 220 exclusive retailers in 20 countries, and through 7 Hope Shops and Shop-in-Shops in Sweden, Denmark and The Netherlands.

ITEM Design Studio has worked with Hope from the very start, developing the brand identity, graphic profile and visual expression. Today ITEM Design Studio is responsible for the brand’s main campaigns and seasonal catalogues, as well as various branding projects.