IKEA is the world’s largest home furniture retailer. Specializing in affordable design for the many people, IKEA is currently represented in 43 countries. The company is famous for its yearly catalogue, which is distributed to over 200 million homes around the world, making it the most widely distributed printed item in the world.
ITEM Design Studio is involved in various projects across IKEA’s operations, with the development of the visual and graphic identity of the IKEA Catalogue being the main one. Other projects include internal communication projects within sustainably, creative direction and production of the launch campaign for the IKEA Stockholm collection and creative direction for the launch campaign of the IKEA PS Collection. For the third year in a row, ITEM Design Studio has been appointed the responsibility for the graphic and visual design of the world’s biggest production with 225 millions copies printed.