Odlo was founded in 1946 by Norwegian sports enthusiast Odd Roar Lofterød. In 1963, the brand introduced the first elasticized and functional ski outfit for cross-country skiers and speed skaters, which came to revolutionize the world of sport attire. Today, Odlo is one of Europe’s leading functional sportswear brands, and has a wide range of garments for all types of climates and activities, sponsoring some of the world’s best athletes.
ITEM Design Studio started working with Odlo in 2013, taking on the assignment to renew the company’s visual expression and brand profile. Recent projects include a new graphic guideline, a remake of odlo. com and a new brandbook.